A growing specialism
Building on the programme’s success, “Decorama, by Kichechef” is gradually establishing itself as a leading name in fitted kitchens.
The company is developing specialist expertise and strengthening its position in this strategic segment.
Innovation at the heart of our offering
This period was also marked by a major innovation: the introduction of granite worktops. At the time, this material was still relatively uncommon, but it quickly won people over with its durability and aesthetic appeal.
Decorama thus established itself as a pioneer, capable of anticipating market trends.
A strong brand identity
At the same time, the brand is building a strong and recognisable identity:
- Introduction of the first mascot
- Launch of the first recipe book in 1996
- Development of a culinary-themed brand universe
These elements help to reinforce the brand’s emotional appeal and foster genuine loyalty among customers.
Usefull links
- 1976: The beginnings of Decorama, a story that began in a barn
- 1984: The opening of the first large showroom – a major turning point
- 1994: “De Kichechef”, when cooking came to television
- 2000: Capellen, an extraordinary showroom offering a comprehensive overview
- 2003: TOPgranit, mastering the material
- 2010: Kichechef becomes the largest showroom in the Greater Region
- 2019: A new generation, a refreshed identity
- 2025: The Kichechef online shop – a new chapter in our digital journey
Last update: 24 April 2026
