A new lease of life
With the arrival of the second generation, Kichechef is embarking on a major transformation.
The aim: to modernise the brand’s image whilst preserving its heritage.
A strategic rebranding
The logo has been redesigned, whilst retaining the iconic chef’s hat, a powerful symbol of the Kichechef identity.
A new mascot, inspired by this logo, also embodies this evolution.
An international outlook
The slogan “Home Sweet Home” reflects a desire to appeal to a broader and more international clientele, in keeping with Luxembourg’s changing landscape.
Usefull links
- 1976: The beginnings of Decorama, a story that began in a barn
- 1984: The opening of the first large showroom – a major turning point
- 1994: “De Kichechef”, when cooking came to television
- 1994–1996: De Kichechef becomes a leading name in the industry
- 2000: Capellen, an extraordinary showroom offering a comprehensive overview
- 2003: TOPgranit, mastering the material
- 2010: Kichechef becomes the largest showroom in the Greater Region
- 2025: The Kichechef online shop – a new chapter in our digital journey
Last update: 24 April 2026
