1994: “De Kichechef”, when cooking came to television

A pioneering initiative

In 1994, Decorama marked a strategic turning point by partnering with RTL to launch “De Kichechef”, the first cooking programme to be broadcast on Luxembourgish television.

At a time when cooking programmes were still a rarity, this initiative demonstrated a particularly innovative vision.

Building a connection with the audience

Beyond simply raising the brand’s profile, the programme helps to build a genuine connection with the public. It showcases the kitchen as a space for living, sharing and creativity.

Decorama is no longer content simply to sell kitchens: the brand is now becoming part of everyday life for people in Luxembourg.

A rapidly growing reputation

Thanks to this media coverage, the company quickly gained national recognition. “De Kichechef” became a real catalyst for growth and helped to firmly establish the brand in the Luxembourg market.